Why You Should Watch the Fitness Creator Economy in 2022

By now we’ve all heard about the Creator Economy, a differentiator from the Passion Economy in that Creators build their monetization digitally, through creating authentic content that brings empathy to their ‘follower’ cultivating communities of like-minded people.

This is one of the main reasons that Fitness, within the Creator Economy, has already achieved great success. Creators can create content at the drop of a hat which can empower their viewers and make changes on a much deeper level.

According to Statista, the leading sport and fitness influencers record on average as many as 18,000 likes and comments per post, while rising influencers in this niche record nearly 5,000 likes and comments per post on average. For example, Kayla Itsines, one of the leading female influencers has nearly 14 million followers on Instagram alone. Just by taking a look at these quick stats, it’s clear — the fitness creator economy is going places (even if people aren’t necessarily going to the gym).

What Is the Creator Economy?

In short, the creator economy refers to the content economy that consists of a wide range of content types found on the internet. Whether it’s a YouTube video or Instagram Story, nowadays there are many tools that influencers can use to collect payments and monetize the content that they create.

This means that many fitness instructors and personal trainers can now perform their dream job remotely. It really is a win-win. Creators can get paid for doing what they love, while their target audience gets access to high-quality exercise material such as live interactive workouts.

What Is the Creator Economy Doing in Fitness?

Needless to say, the COVID-19 had a massive impact on the fitness industry. Stay-at-home orders meant that not only were many gyms closed across the globe, but, in some countries, people couldn’t even go for a walk around the block, much less for a stroll on the beach. To stay in shape and reduce some of the pent-up frustration, many turned to working out remotely.

Luckily, home fitness classes have evolved significantly since the 80s and 90s. It’s no longer restricted to female aerobic instructors in neon pink leg warmers working up a sweat on TV.

Now, the fitness industry includes anything from online yoga classes to Zumba group classes to nutrition consulting. With the help of a good fitness influencer, even couch potatoes don’t have to venture too far from the couch to exercise.

Though, to do this, fitness content creators need interactive products where they can leverage their audiences and build their brand. For example, with live-streamed workouts, fitness content creators can still offer personal interaction, but in the form of a routine, that’s more convenient to their digital community of followers. And, it’s not only live-streamed workouts that are proving successful. Pre-recording workouts are also popular for the flexibility that this format offers.

In 2022 and the coming years, it’s expected that the fitness industry will continue to grow and that more trainers will become fitness influencers and content creators. In fact, according to Allied Market Research, it’s estimated that the global online fitness market will reach nearly $60 million by 2027. This works out to a CAGR of more than 30% for the next five years.

As a result, the volume of user-friendly, engaging digital fitness products is expected to increase too which will allow creators in the fitness niche to build recognizable brands and thriving online businesses via customized fitness infrastructure platforms, like yours truly. For example, it’s expected that fitness apps alone will grow by more than 338% during the next seven years, according to RunRepeat.

Just like people are happy to work remotely from home nowadays, they’re also more than happy to trade their in-gym workouts for the ability to work out from home. Virtual, streamed fitness classes are helping people from all over the world to stay healthy and feel connected, while, at the same time, empowering personal trainers to turn their passion into a business that can sustain them.

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